
Our Manifesto
While serving as external Data Protection Officers for global unicorns and leading tech companies, our founders witnessed a fundamental disconnect. These organizations were innovating at unprecedented speed, yet compliance processes were systematically slowing them down. Legal and privacy teams bore the brunt of this friction – blamed for delays that weren’t of their making.
This isn’t just inefficient. It’s fundamentally wrong.
Privacy is a human right, not a bureaucratic obstacle. Protecting personal data should be straightforward for organizations committed to doing what’s right. Yet regulations and frameworks have evolved into unnecessarily complex systems that burden everyone involved. The complexity serves no one – not businesses, not legal teams, and certainly not the individuals whose data we’re meant to protect.
We refuse to accept that compliance must be synonymous with complexity.
We built hoggo because we’ve lived this reality. We understand the frustration of watching capable teams get consumed by manual, repetitive processes instead of focusing on strategic work that drives real value. We’ve seen brilliant legal and privacy professionals trapped in cycles of administrative tasks when they should be architecting frameworks, making strategic decisions, and genuinely advancing data protection.
Our mission is to restore balance.
By automating the manual and repetitive aspects of compliance, we equip legal and privacy teams with the capabilities they need to let businesses move both faster and safer. This isn’t about replacement—it’s about amplification. It’s about giving professionals the tools to focus on what humans do best: strategy, judgment, and meaningful protection of individual rights.
We’re building toward a better future.
One where compliance processes serve their intended purpose without creating unnecessary friction. Where legal and privacy teams are recognized as enablers of innovation, not obstacles to it. Where protecting personal data is integrated seamlessly into business operations rather than bolted on as an afterthought.
This is our commitment to transforming compliance from burden to superpower.

Our Vision
A future where compliance processes serve their intended purpose without creating friction
and legal and privacy teams are recognized as enablers of innovation rather than obstacles to it.
Our Mission
To equip legal and privacy teams with AI-fueled compliance superpowers
by automating manual processes, enabling businesses to move faster and safer.

Privacy Professionals and IT Specialists
Our Founders

Samuel Solberg
Co-Founder & CEO


Noa Kahalon
Co-Founder & COO


Toni Stjepanovic
Co-Founder & CTO

Our Advisory Board

Aner Rabinovitz
Founder & CEO @ PrivacyTeam

Lance Cottrell
Entrepreneur, Advisor, Investor @ North Bay Angels, Founder Institute, and ‘Feel the boot’

Building Transparency With AI
Privacy professionals and AI systems work together to achieve better results.
Our unique AI model is trained by and reviewed by privacy professionals to automate privacy risk assessments.
